Media Release                                                                                                January 2008

An alarming number of dogs suffer from behavioral issues and mental conditions that stem from fear and anxiety. As this number increases each year help is now at hand for the 1 in every 3 pet owners throughout Australia that own a dog.

The Anxiety Wrap helps dogs to overcome their past and present fear issues. No consultation is required for this non-drug treatment for dog anxiety.  Similar to a doggy jacket, The Anxiety Wrap is a management device that calms over-stimulated nerves. Dogs that previously displayed symptoms of anxiety can now get through stressful situations in a much calmer state when wearing The Anxiety Wrap.  

Hugely successful in the US, The Anxiety Wrap is now available in Australia. Created as an alternative or holistic approach to behavior modification for dogs The Anxiety Wrap has proved positive in increasing balance, self-confidence, focus, preparation for and during training, animal to animal socialisation, animal to human socialisation and gait awareness. As well as helping to alleviate dog aggression, shyness, nervousness, releasing stress and tension, stop destructive chewing, fear biting, thunderstorm fear, sensitivity to touch, car sickness, unnecessary barking, emotional upset, hyperactivity, grooming issues and other anxieties.    

‘When used with gentle training methods The Anxiety Wrap works on the principle of maintained pressure on the body to calm sensitive and restless dogs. The wrap is simple and easy to use and makes living with anxious dogs a lot less stressful.  It really is a natural alternative to conventional drugs and can even be used with  medications to reduce dependence.  With this wrap dog owners can now help calm their dog’s behavioral problems. It makes living with a dog suffering from anxiety and fear a lot more manageable and most importantly dogs are relieved and happier.  We’ve seen impressive results’ says Dr Barbara Fougere, Veterinarian at All Natural Vet Care in Sydney.

The Anxiety Wrap applies slight, maintained pressure across a wide area of the body, stimulating the body’s receptors to aid in the delivery of different sensations to different parts of the brain. When the dog receives this new information its awareness and focus changes, the animal lets go of the old sensation and changes his or her behavior.

At the first sign of anxiety, as signaled through a change in behavior, the owner should approach the dog putting on The Anxiety Wrap and stroking his or her ears. Stroking the ears helps to calm and relax the dog. Once symptoms of anxiety lessen the owner may then choose to use The Anxiety Wrap when an anxious situation is predicted. After successfully reducing or preventing symptoms of anxiety The Anxiety Wrap need only be worn occasionally to reinforce the new found sense of calmness. To prevent the wrap from being associated with anxious or stressful situations it should be worn periodically in calm and relaxing situations.

Suitable for both dogs and cats, The Anxiety Wrap is available in a range of sizes. The recommended retail price ranges between $89.99 and $102.99. The Anxiety Wrap can be purchased online from The Natural Vet Company at www.anxietywrap.com.au.    

For Further Information Or An Interview With Dr Barbara Fougere, Please Contact:

Denise Coughlan at Beyond the Square Communication

T: 02 9810 8522 M: 0420 824 757 E: denisec@beyondthesquare.com.au